UDC 339.137
DOI: 10.36871/ek.up.p.r.2025.12.07.008

Авторы

Shiyuan Wang,
Simbarashe Lawrence Kapfudza,
People’s Friendship University named after Patrice Lumumba (RUDN University), Moscow, Russia

Аннотация

Taking Michael Porter’s Single Diamond Model as the theoretical framework, this study constructs an evaluation index system for the competitive advantages of new energy vehicle enterprises from four core dimensions: factor conditions, demand conditions, related and supporting industries, and firm strategy, structure, and rivalry, combined with two auxiliary dimensions of government policies and market opportunities. The Analytic Hierarchy Process (AHP) is used to determine the weight of each dimension, and the competitiveness index model is applied to quantitatively analyze the differences in competitive advantages between Li Auto and BYD. Thirty Chinese and English academic literatures are cited to support the research conclusions. The results show that BYD has a comprehensive competitiveness index of 0.82, relying on its factor conditions advantage of full industrial chain layout and the sound synergy effect of related industries; Li Auto has formed a differentiated competitive advantage with a score of 0.91 in the demand conditions dimension, relying on precise demand positioning and intelligent technology R&D. This study provides theoretical references for the strategic formulation of new energy vehicle enterprises and the improvement of industrial competitiveness.

Ключевые слова

Single Diamond Model, new energy vehicles, Li Auto, BYD, competitive advantage, Analytic Hierarchy Process (AHP)

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