CONTENTS
ECONOMIC THEORY
Dmitriev Yu. A., Milenky A.V., Khartanovich K.V. Objective trends in the dynamics of economic cognition: the historical dialectics of the formation of regional marketing
ECONOMIC POLICY
Digilina O. B., Raskaliev T. Kh. Development of digital technologies in agriculture in Kazakhstan
Governors A.M., Tsarev A.O. Mobile as one of the hubs of the digital economy
Zhukovskaya I. F. Pension system of Russia: reforms and problems
Streltsov R. S. Actual issues of valuation activities
Almaeva D. A. Transnational corporations and their strategies
Tirkba H.V. Features of Russia's trade cooperation with ASEAN countries
PROBLEMS OF MANAGEMENT
Zhuykov V.I., Sofyina E.V., Shipunova M.V. Improving the process of managing the economy of a real object of an economic entity - a land user in the region
Naumenko T. V. National Aspects of Persuasive Communication
Pisarenko D. A., Rastvorova E. E. Corporate culture as a factor in the development of company activities
Shirokova L.V., Ascheulova E.P. Influence of the territorial distribution of large business on the formation of the corporate environment of the regions
Krylov V. E. Modeling the development goal of a socio-economic system: assessment of the required resource and conditions for achieving it
Petrov S. V., Scherbakov A. S. Prerequisites for the use of team building as a way to optimize the costs of organizations in the Russian Federation
Ruzina E.I. Public finance in the Republic of Côte d'Ivoire: problems and management features
INVESTMENT, FINANCIAL AND MANAGEMENT ANALYSIS
Governors A. M., Abdullaev N. V. Internet startups: features, problems, prospects
Galaktionov V. S. Problems of foreign investment in the economy
Digilina O. B., Subbotina N. O. Digital economy: institutional environment, problems and prospects
Zhukovskaya I. F., Kadzhaeva S. T. Health economics and human capital: the effect of the treatment of hemophilia
Muravyova N.V., Vinogradov D.V. Mobile systems in the digital economy: importance and information security
Muravyova N.V., Subbotina N.O. Innovative activity: Russia and its regions in international and national ratings
Teslenko I. B., Abdullaev N. V. Innovation crowdfunding: features, problems and development prospects
Teslenko I. B., Avanesyan N. L. Development of the digital economy: big data
OBJECTIVE TRENDS OF DYNAMICS OF ECONOMIC KNOWLEDGE: HISTORICAL DIALECTICS OF FORMATION OF REGIONAL MARKETING
author
Yu. A. DMITRIEV, A.V. MILENKY, K.V. KHARTANOVICH
abstract
The article shows the basic foundations of the development of marketing in the region as a theory and practice of managing socio-territorial relations in the new market economy as a concept of managing territorial development (management in a broad sense). The objective historical conditions of the formation of a specialized area in the general theoretical and practical marketing of the territory - regional marketing are presented. The system of interaction between the regional and municipal territorial levels at the mesoeconomic level is reflected.
keywords
management, marketing, territory, territory marketing, regional economy, regional marketing.
DEVELOPMENT OF DIGITAL TECHNOLOGIES IN KAZAKHSTAN AGRICULTURE
author
O. B. DIGILINA, T. Kh. RASKALIEV
abstract
The article reveals the individual plans of Kazakhstan, as well as the measures taken to introduce digital technologies in agriculture and the dairy industry. Some recommendations on increasing the innovative activity of economic entities of the republic are stated.
keywords
digital technology, innovation, agriculture, dairy industry, Kazakhstan.
MOBILE AS ONE OF THE HUBS OF DIGITAL ECONOMY
author
A. M. Governors, A. O. Tsarev
abstract
The article discusses one of the hubs of the digital economy, namely mobile technology. The history of the development of cellular networks in the world and in Russia is shown. Describes the main mobile operating systems - iOS and Android. Their advantages and disadvantages, similarities and differences are determined. The statistics of the use of mobile technologies and mobile Internet in the world and in Russia are presented.
keywords
mobile, mobile technologies, iOS, Android, cellular network.
PENSION SYSTEM OF RUSSIA: REFORMS AND PROBLEMS
author
I.F. ZHUKOVSKAYA
abstract
The article is devoted to the study of socio-economic prerequisites for reforming the pension system of the Russian Federation. The stages of reforms and their impact on the pension system, which contributes to a comprehensive understanding of its current state, are examined. The analysis of the impact of reforms on the standard of living of pensioners. The necessity of changing the model of pension provision based on the social contract of generations is substantiated.
keywords
pension, pension system, pension provision, pension score.
ACTUAL ISSUES OF ASSESSMENT
author
R. S. Streltsov
abstract
The article examines the functioning of the institution of a professional appraiser in Russia, the problems of regulating valuation activities in Russia and the experience of such regulation in the United States.
keywords
appraiser, self-regulatory organization, market value, professional activities, legal regulation.
TRANSNATIONAL CORPORATIONS AND THEIR STRATEGIES
author
D.A. ALMAEVA
abstract
The article discusses the activities of transnational corporations (TNCs) as one of the main participants in the modern world economy and international economic relations, evaluates the role of pricing strategies used by TNCs; each stage of pricing is analyzed to achieve the best results by the company.
keywords
marketing, transnational corporation, marketing campaign, complex, competitive strategy, pricing, pricing strategy.
FEATURES OF TRADE COOPERATION OF RUSSIA WITH ASEAN COUNTRIES
author
H.V. TYRKBA
abstract
The article discusses current trends and features of Russia's trade cooperation with ASEAN countries and provides an analysis of the current legal framework between the subjects studied. The main areas of interaction are investigated, key partners are identified among the block countries and compared with the trading partners of ASEAN countries based on the calculation of the trade interaction index.
keywords
ASEAN, Russia, trade cooperation, export, import.
IMPROVEMENT OF THE ECONOMIC MANAGEMENT PROCESS OF THE REAL OBJECT OF THE ECONOMIC SUBJECT - LAND USER IN THE REGION
author
V.I. ZHUYKOV, E.V. SOFINA, M.V. SHIPUNOVA
abstract
The article considers the development of organizational and economic measures to stimulate agricultural producers. Economic optimization of land use will help to determine the rational combination of crops in crop rotation when maximizing profits from the sale of products, while scientifically sound business standards must be observed. Development of the land market with the help of improving the process of managing the economy of the real object of the economic entity - the land user will become the basis for the stability of agricultural production.
keywords
gross output, efficiency, land use, costs, net income.
NATIONAL ASPECTS OF PERSPECTIVE COMMUNICATION
author
T.V. Naumenko
abstract
The purpose of the article is to identify the features of marketing communications in various national cultures. The examples of Russia and the USA examine the specifics of marketing development and its predetermination by the features of the historical development of national factors, as well as its dependence on the political structure. The determinism of persuasive communication is revealed by the cultural and institutional characteristics of these social organisms. A close relationship of marketing communications with the forms of a market economy is noted, a conclusion is made about the global prospects for the further development of marketing, its role in the era of development of the digital economy is justified.
keywords
persuasive communication, institutional environment, Russia, USA, marketing communication, culture, economics.
CORPORATE CULTURE AS A FACTOR OF DEVELOPMENT OF COMPANY ACTIVITY
author
D. A. PISARENKO, E. E. RASTROVA
abstract
The article studies corporate culture as a tool for personnel management. In many companies, this is the weak side of the business. It is concluded that in order to improve personnel management, it is necessary to constantly improve the organizational culture.
keywords
corporate culture, value, organization, mission, personality, manager, employee.
INFLUENCE OF TERRITORIAL PLACEMENT OF A LARGE BUSINESS ON THE FORMATION OF A CORPORATE ENVIRONMENT
author
L.V. SHIROKOVA, E.P. ASHCHEULOVA
abstract
The article is devoted to the study of the peculiarities of the corporate environment of the region, which is formed as a result of continuous interaction of the corporate sector, government and society. This gives it dynamism and determines the need to take into account the type of regional corporate environment in the process of regulating the economic development of the region. The results of the structural-dynamic analysis of the development of the corporate sector in the regions of Russia are presented. Their differentiation by type of environment should become part of the methodological support of effective areas of regional economic policy, taking into account the characteristics of the local corporate environment.
keywords
region, regional, economy, development, interaction, corporate environment.
SIMULATION OF THE DEVELOPMENT GOAL OF THE SOCIO-ECONOMIC SYSTEM: ASSESSMENT OF THE REQUIRED RESOURCE AND CONDITIONS OF ACHIEVEMENT
author
V. E. KRYLOV
abstract
The article considers an important task of management theory: what should be equal to the size of the resource, allowing to build a strategy for the development of the socio-economic system from a certain initial state to the intended goal. A methodology for constructing a strategic model is proposed, and it calculates the volume of the allocated resource. The purpose of the development of the socio-economic system is modeled and numerical estimates are introduced. Criteria for achieving the goal are given. The main ways of adjusting the initial strategy are proposed if it does not bring the system to the intended targets. The additional resource required for such an adjustment is estimated.
keywords
socio-economic system, development strategy, goal, resource, criteria for achieving the goal.
BACKGROUND OF THE USE OF TEAM EDUCATION AS A METHOD FOR OPTIMIZING THE COSTS OF ORGANIZATIONS IN THE RUSSIAN FEDERATION
author
S.V. PETROV, A.S. SCHERBAKOV
abstract
The article discusses the prerequisites for the use of team building as a way to optimize the costs of organizations. The analysis of international and domestic scientific works, statistical information in this scientific direction. The experience of state and private organizations is analyzed, on the basis of which the main prerequisites and trends in the use of team building in organizations to optimize costs are identified. In the research process, general scientific methods were used: analysis, synthesis, deduction, comparison.
keywords
team building, premise, business process, optimization, costs, research, statistics.
STATE FINANCE IN THE REPUBLIC OF COTE D'IVOIRE: PROBLEMS AND MANAGEMENT FEATURES
author
E. I. RUZINA
abstract
The main macroeconomic indicators of the Republic of Cote d'Ivoire are analyzed: gross domestic product per capita, fiscal balances and deficits, government spending and debt. The criteria of convergence and indicators of the quality of public administration are studied. The purpose of the study is to identify the strengths and weaknesses of the country's economy as a whole and its public finances in particular, to identify possible points of their growth and increase in efficiency.
keywords
government debt, budget deficit, crisis management.
INTERNET STARTUPS: FEATURES, PROBLEMS, PROSPECTS
author
A. M. GUBERNATOROV, N. V. ABDULLAEV
abstract
The role of startups is increasing many times now in connection with the active spread of information and communication technologies, their penetration into all spheres of public life. The article reveals the essence of Internet startups, emphasizes their features, and also discusses the main problems and prospects for the development of Internet startups in Russia.
keywords
startup, internet startup, small innovative enterprise
PROBLEMS OF FOREIGN INVESTMENT IN THE ECONOMY
author
V.S. GALACTIONS
abstract
The article discusses the role of foreign direct investment in the global economy. The main approaches to the classification, the types of foreign direct investment and the impact that they have on the economies of the implementing and recipient countries are studied.
keywords
globalization, multinational corporation, investment, foreign direct investment.
DIGITAL ECONOMY: INSTITUTIONAL ENVIRONMENT, PROBLEMS AND PROSPECTS
author
O. B. DIGILINA, N. O. SUBBOTINA
abstract
The article reveals the essence of the digital economy, emphasizes its importance at the present stage of economic development, gives a description of the institutional environment, and also discusses the main problems and prospects for the development of the digital economy in Russia.
keywords
digital economy, “digitalization”, institutional environment, ecosystem.
HEALTH ECONOMY AND HUMAN CAPITAL: HEMOPHILIA TREATMENT EFFECT
author
I.F. ZHUKOVSKAYA, S.T. KAJAEVA
abstract
The main task of the modern healthcare system is to provide the population with high-quality and affordable medical care and to prevent the development of diseases. The article discusses the problems and consequences of hemophilia for both the population and the country's economy. The calculations of costs and losses of society due to the treatment of hemophilia by various methods are presented. It is concluded that the preventive approach is most effective, which allows both economic and social benefits.
keywords
human capital, hemophilia, healthcare, coagulation factor, cost, treatment.
MOBILE SYSTEMS IN THE DIGITAL ECONOMY: VALUE AND INFORMATION SECURITY
author
N.V. MURAVYEVA, D.V. VINOGRADOV
abstract
The article highlights the general issues of the use of mobile devices in the corporate sector. The existing problems in the field of information security of the use of mobile devices as a key element of the information infrastructure of the enterprise are revealed. We consider a class of information systems that support the possibility of using mobile devices in corporate business processes - corporate mobile environment management systems. The analysis of threats and vulnerabilities of mobile devices running the Android operating system.
keywords
information security, corporate mobile environment, Android.
INNOVATIVE ACTIVITY: RUSSIA AND ITS REGIONS IN INTERNATIONAL AND NATIONAL RATINGS
author
N.V. MURAVYEVA, N.O. SUBBOTINA
abstract
The article analyzes the state of innovative activity in Russia and its regions, and also discusses the main problems and prospects for the growth of innovative activity.
keywords
innovation activity, national innovation system.
CROUDFUNDING OF INNOVATIONS: FEATURES, PROBLEMS AND PROSPECTS FOR DEVELOPMENT
author
I. B. TESLENKO, N. V. ABDULLAEV
abstract
One of the modern tools of financial and investment activity based on the use of Internet technologies has become crowdsourcing. The article reveals the essence of its most popular variety - crowdfunding, emphasizes its features, and also discusses the main problems and prospects for its development in Russia.
keywords
crowdsourcing, crowdfunding, innovation.
DIGITAL ECONOMY DEVELOPMENT: BIG DATA
author
I. B. TESLENKO, N. L. AVANESYAN
abstract
The article is devoted to the direction of big data (big data) as one of the elements of the ecosystem of the digital economy, which implies working with huge amounts of information. The essence, features and technologies of big data are revealed. The scope of big data is determined, the advantages in working with these technologies and the problems that inhibit their application are highlighted. The analysis of the world big data market and the current state of the Russian segment is given.
keywords
informatization, data array, innovation, IT technology, big data.
