CONTENTS
INVESTMENT, FINANCIAL AND MANAGEMENT ANALYSIS
Safronchuk M.V., Vikulova D.A. Price discrimination and pricing methods in the passenger air transportation market
Tikhonyuk N. E. Prerequisites for the development of a platform economy in Russia
Amosov A. I. On the role of monopolies, price and non-price competition in a reasonable market
Kolesov R.V., Naumov I.A., Solodovnikova K.I. Methodology for a comparative assessment of the effectiveness of using sources of long-term borrowing to finance the deficit of regional and municipal budgets
Hapsaeva R. B., Khinchagashvili D. N. The role of special tax regimes in tax planning
Khachaturian A. A., Ponomareva S. V., Bokova K. I. Planning of key performance indicators using cognitive modeling at industrial enterprises of the Russian Federation
ECONOMIC THEORY
Naumenko TV Homo economicus model and its impact on the development of modern society
ECONOMIC POLICY
Gordienko D. V. Geopolitical component of the policy of the Russian Federation in the “strategic triangle” of Russia-China-USA
Anishchenko A. E. Modification of the Self-Defense Forces of Japan in the Context of the Present Political Situation
Panshin I. V. Use of resource replacement mechanisms for regional capital formation
Gushchina I. A., Polozhentseva O. A. Assessment of the potential of the youth component in the processes of self-development of the territorial community of the Arctic region
Sudakova Yu. M. Non-tariff regulation of the Kyrgyz republic in the context of Eurasian integration
PROBLEMS OF MANAGEMENT
Panina E. E. Problems of sales organization in the hotel business
Naumova I.V. Market development of socially transforming investments in Russia and abroad
Markhaychuk M. M. The use of personalization tools in retail enterprises, built on the model of a show room
Batova T.N., Savelyeva M.A. Typology of personality and motivation of innovative activity
Seregina V.V., Seredina M.N., Zabolotnyaya E.A. New challenges of the youth labor market in Russia
Kuzhilin V. F. Some issues of work with the personnel reserve
PRICE DISCRIMINATION AND PRICING METHODS IN THE PASSENGER AIR TRANSPORTATION MARKET
author
M.V. SAFRONCHUK, D. A. VIKULOVA
abstract
This article discusses how a change in the situation in the passenger air transportation market affects the pricing and assortment policy of airlines. The deregulation of the late 1970s in the United States and then in the European space, intensified competition against the background of a general decrease in passenger income and airline costs, which led to the emergence of low-cost airlines. Their pricing methods deepened price discrimination in the passenger air transportation market and had a serious positive impact on the market as a whole.
keywords
air transportation market, deregulation, low-cost airlines, price discrimination, tariffs, passenger air transportation.
BACKGROUND OF THE PLATFORM ECONOMY DEVELOPMENT IN RUSSIA
author
N. E. TIKHONYUK
abstract
The article highlights the current problems of the development of a platform economy as the basis of the digital economy. The principles of a platform economy are formulated, the business models used in it are presented. The advantages and disadvantages of the internal and external types of business models are shown, the scope of their application is described.
keywords
platform economy, digital economy, business model.
ABOUT THE ROLE OF MONOPOLIES, PRICE AND NON-PRICE COMPETITION IN A REASONABLE MARKET
author
A. I. AMOSOV
abstract
The article is devoted to the study of the ambiguity of the role of monopolies, competition and the market in solving the problems of socio-economic development. It shows that price increases in order to obtain monopoly superprofits occur when companies are guided by short-term interests. With overpricing, the volumes of solvent demand are reduced. Therefore, bona fide monopolies are more concerned with matching supply prices with demand prices than small and medium-sized enterprises are capable of doing. In practice, the demonopolization of markets has led to the creation of a huge number of intermediary structures that engage in monopoly speculative overstatement of prices and tariffs. The article proposes to abandon the “fight against monopolies” and create an institutional environment for a reasonable market.
keywords
monopolies price non-price competition reasonable market demand supply economic growth.
METHOD FOR COMPARATIVE ASSESSMENT OF EFFICIENCY OF USING LONG-TERM LOAN SOURCES FOR FINANCING DEFICIENCY OF REGIONAL AND MUNICIPAL BUDGETS
author
R. V. KOLESOV, I. A. NAUMOV, K. I. SOLODOVNIKOV
abstract
In the presented article, the authors attempted to assess the effectiveness of using sources of long-term borrowing for the subjects of the Russian Federation and business. To this end, the authors propose the calculation of the possible total costs reduced to the current point of time associated with servicing the potential borrowing funds resulting from the placement of bonds for the entire period of their circulation, to assess the impact of non-quantitative (non-monetary) factors that may affect the economic the effect and effectiveness of decisions on choosing bond borrowing as an alternative long-term source of financing. Particular attention is paid to the author’s method of choosing the optimal source of long-term financing, which is a certain algorithm of actions necessary to select the best possible source of borrowing, namely the formation of a list of possible sources of financing, the correction of the list of sources of borrowing, the calculation of the cost of attracting each source and choosing the best based on the annual interest rate and the effective interest rate for the entire duration of the project and comparing costs with standard values for a specific project.
keywords
economic efficiency, costs, borrowed funds, borrower, bonds, sources of financing, source of borrowing, interest rate, project.
ROLE OF SPECIAL TAX REGIMES IN TAX PLANNING
author
R. B. KHAPSAEV, D. N. KHINCHAGASHVILI
abstract
Despite the economic difficulties of recent years, the Russian economy continues to develop. This happens largely due to the policy of import substitution and localization in Russia. There is also an active search for means and methods of implementing the fiscal mechanism that will allow us to comply with the interests of the state and business. In the light of these and many other trends, the article provides an overview of special tax regimes and the conditions for their implementation, expressed in tax planning.
keywords
tax regime, taxation, tax planning, preferential treatment, patent system, simplified system, single tax on imputed income, single agricultural tax, self-employed tax.
PLANNING OF KEY INDICATORS OF ACTIVITY WITH APPLICATION OF COGNITIVE MODELING AT INDUSTRIAL ENTERPRISES OF THE RUSSIAN FEDERATION
author
A. A. KHACHATURIAN, S. V. PONOMAREVA, K. I. BOKOV
abstract
The article is devoted to the current problem of cognitive modeling in industrial enterprises. The purpose of the article is to analyze the use of cognitive modeling in industrial enterprises. A comparison of the opinions of domestic and foreign authors about the cognitive model is given. The basic theoretical aspects of cognitive modeling, unsolved problems in the field of modeling are considered. The advantages and disadvantages of the cognitive method are highlighted. It was noted that it was difficult for enterprise managers to use cognitive modeling, despite numerous studies and ease of use. The authors have identified a trend towards the development of cognitive modeling in industry. So, the article provides examples of the application of cognitive models and technologies in the oil and gas industry as a whole, in PJSC Gazprom Neft and scientific research. The authors focus on the essence of cognitive maps in the work. Examples of constructing cognitive maps by indicators, by factors and indicators are given. The authors revealed that for the flow of business processes it is necessary to highlight the most promising branches of science and technology in Russia, based on the forecast of long-term scientific and technological development of the Russian Federation for the period until 2030. In turn, the authors analyzed the dynamics of GDP in accordance with the forecast of long-term socio-economic development in three versions: conservative, moderately optimistic and forced with a forecast up to 2030. The authors constructed a cognitive map of the systems and their blocks in the sectors of energy conservation and energy efficiency of making relevant decisions on the basis of the Concept of energy conservation and energy efficiency improvement adopted in 2010 for the period 2011-2020. PJSC Gazprom identified causal relationships between systems and their units. It was concluded that cognitive modeling is a promising area in industry.
keywords
cognitive modeling, management decisions, industrial enterprises, planning, forecast.
GEOPOLITICAL COMPONENT OF POLICY OF THE RUSSIAN FEDERATION IN THE “STRATEGIC TRIANGLE” RUSSIA-CHINA-USA
author
D.V. GORDIENKO
abstract
Subject / topic. The geopolitical component of the policy of the Russian Federation in the “strategic triangle” of Russia-China-USA occupies an important place in the realization of Russia's aspirations to maintain its position in various regions of the world. Goals / objectives. To assess the impact of the geopolitical component of the policy of the Russian Federation glare in the “strategic triangle” of Russia-China-USA on the implementation of current Russian policy in Central Asia, Asia-Pacific, Euro-Atlantic regions, the Arctic, the Middle East, Africa and Latin America. Methodology. The paper considers the assessment of the influence of the geopolitical component of the policy of the Russian Federation in the “strategic triangle” of Russia-China-USA. Results. An approach to a comparative assessment of the influence of the geopolitical component of the policy of the Russian Federation in the “strategic triangle” of Russia-China-USA is proposed. Discussion / application. The proposed approach to a comparative assessment of the influence of the geopolitical component of the policy of the Russian Federation in the “strategic triangle” of Russia-China-USA allows us to identify the priorities of our country’s policy in Central Asia, Asia-Pacific, Euro-Atlantic regions, the Arctic, the Middle East, Africa and Latin America. Conclusions / relevance. A comparative assessment of the influence of the geopolitical component of the policy of the Russian Federation in the “strategic triangle” of Russia-China-USA can be used to substantiate recommendations to the military-political leadership of our country. It is concluded that the geopolitical component of the policy of the Russian Federation occupies a dominant position in the implementation of the current policy of our country in Central Asia, the Asia-Pacific, Euro-Atlantic regions, the Arctic, the Middle East, Africa and Latin America.
keywords
geopolitics, Russia, USA, China, Central Asia, Asia-Pacific region, Euro-Atlantic region, Arctic, Middle East, Africa, Latin America.
MODIFICATION OF JAPAN'S SELF-DEFENSE FORCES IN THE CONTEXT OF THE MODERN POLITICAL SITUATION
author
A. E. ANISHCHENKO
abstract
The article analyzes the process of transformation of the Self-Defense Forces of Japan in the economic, legal and other dimensions. The catalyst for this process is the geopolitical changes taking place in the Asia-Pacific region, in particular the tense situation between Japan and its closest neighbors: China, South Korea and North Korea.
keywords
Japan, Japan Self-Defense Forces, China, South Korea, North Korea, Asia Pacific, Military Budget, Japan White Book of Defense, Pacifist Constitution.
USE OF RESOURCE SUBSTITUTION MECHANISMS FOR REGIONAL CAPITAL FORMATION
author
I.V. PANSHIN
abstract
The article is devoted to the study of capital formation as a key process of activation of the region’s resource base and its involvement in the economic turnover. It is proved that in conditions of a lack of external economic resources, the most effective solution for managing the process of capital formation is the use of resource replacement mechanisms.
keywords
resource substitution, capital formation, region.
ASSESSMENT OF THE POTENTIAL OF YOUTH COMPONENT IN THE PROCESS OF SELF-DEVELOPMENT OF THE TERRITORIAL COMMUNITY OF THE ARCTIC REGION
author
I. A. GUSHCHINA, O. A. POLOZHENTSEV
abstract
The article discusses the processes of self-development of the territorial community of the Murmansk region, which is fully included in the Arctic zone of the Russian Federation. Particular attention is paid to the study of factors and indicators of self-development of the youth component of the territorial community. When analyzing the situation, sociological information was widely used. Based on a sociological analysis, positive and negative opinions of young people about the region of residence and their own life strategies were revealed. The results can be used in the formation of the corresponding blocks of youth policy in the Arctic regions.
keywords
youth, process, self-development, Arctic region, territorial community, sociological research.
PROBLEMS OF ORGANIZATION OF SALES IN HOTEL BUSINESS
author
E. E. PANINA
abstract
The article discusses the channels and technologies for selling hotel services, the problems of promoting such services and possible ways to eliminate these problems. The conclusion is drawn: in order to increase sales of services, a hotel company needs the organization of internal control. It is necessary to conduct training for employees, monitor the quality of their work, regularly conducting certification and an independent service audit under the Secret Guest program. In addition, it is necessary to develop incentive programs for employees to encourage them to meet standards. All this will improve the quality of work and increase the efficiency of sales in the hotel.
keywords
technology, sales, sales channel, sales conversion, efficiency.
SOCIAL-TRANSFORMING INVESTMENT MARKET DEVELOPMENT IN RUSSIA AND ABROAD
author
I.V. NAUMOVA
abstract
The article discusses the problems of socially transforming investments in Russia and abroad, trends and barriers to the development of the market of socially transforming investments and their main components. The analysis of new investment instruments that contribute to solving social and environmental problems, overcoming poverty, involving local communities and ensuring social justice is carried out. One of these is impact investing, aimed at forming a measurable positive social and environmental impact, as well as obtaining financial benefits.
keywords
impact investment, socially transformative investment, measurement, evaluation, result, project, sustainable development, social responsibility, business.
APPLICATION OF PERSONALIZATION TOOLS AT RETAIL ENTERPRISES BUILT BY THE SHOW-RUM MODEL
author
M.M. MARKHAYCHUK
abstract
The article is devoted to the use of personalization tools in stores of the showroom format - small retail stores of an exclusive format with the possibility of a long pastime. With the development of digital technologies, this format has become closely interconnected with social networks, giving rise to a new format of online trading without creating a special site. The article identifies the main personalization tools that are applicable in the context of the showroom, and proposes a personalization mechanism to increase the revenue of retailers built according to the showroom model, which differs from previously known by the formation of personalized messages to customers based on the identification, construction and use of relationship models .
keywords
personalization, online trading, show room, customer experience, cashback, retail.
TYPOLOGY OF PERSONALITY AND MOTIVATION OF INNOVATIVE ACTIVITY
author
T. N. BATOVA, M. A. SAVELYEVA
abstract
The relevance of the study is due to the fact that, on the one hand, there is an increasing need to constantly work on the effectiveness of companies working on innovations, and on the other hand, the uncertainty of innovation activity cannot make it possible to make uniform recommendations that would take into account all the features of innovative projects. The subject of the study is the motivation of participants in innovative projects, taking into account the typological characteristics of man. The article describes the incentives that motivate creativity, as well as ways to motivate participants in innovation.
keywords
innovation, motivation, personality typology, incentive, MBTI technique.
NEW CHALLENGES OF YOUTH LABOR MARKET IN RUSSIA
author
V.V. SEREGINA, M.N.SEREDINA, E.A. ZABOLOTNAYA
abstract
The article identifies and analyzes the challenges of the modern youth labor market in Russia. Statistics of youth employment and unemployment are considered, the main characteristics of the youth labor market are presented. The NEET1 phenomenon is studied, youth groups are identified based on their behavior in the labor market. The mobility of the youth workforce in the modern labor market is analyzed, the main flows of youth labor migration are identified. The average salary of young people at the sectoral and regional scales is determined.
keywords
youth labor market, unemployment, employment, NEET, mobility, wages.
SOME QUESTIONS OF WORK WITH A PERSONNEL RESERVE
author
V. F. KUZHILIN
abstract
This article clearly shows the advantages, as well as key features of the formation and operation of the personnel reserve in large enterprises. Attention is paid to the principles of creating a talent pool, goals, as well as the very concept of a talent pool. The main problems are revealed when working with the personnel reserve and in the training of reservists, as well as ways to avoid them. Separately, the Federal State Unitary Enterprise “ATM Corporation” shows the system of the existing personnel reserve at a large state-owned enterprise and the benefits of its work in the corporation.
keywords
personnel reserve, personnel, retraining, enterprise, professional growth, reservist.
