CONTENTS
ECONOMIC THEORY
Izyumova N. Yu. Fulfillment service as outsourcing of warehouse activity for E-Commerce
Marchenko A. A., Obrezova M. I. Features of promoting a new product on the mass consumer market
Bazarbaeva R. Sh., Suranchieva R. J. Institutional design of socio-economic development programs at the local level in the Kyrgyz Republic
ECONOMIC POLICY
Naumova N. N., Lavrov I. A. Assessment of the possibilities of rural tourism development in the Meshchera National Park
Naumova NN, Panina E. E. Scientific tourism as a direction of the national park
Yarez O.B., Markhaychuk M.M. Impact of import substitution policy on the structure of retail stocks in the Russian Federation
PROBLEMS OF MANAGEMENT
Velikorossov V.V., Genkin E.V. Problems and prospects for the development of nuclear energy
Digilina O. B., Mironova T. G. Prospects for the development of car sharing in Russia and abroad
Zhukovskaya I.F., Krasnova M.V. On the influence of real incomes of the population and exchange rate fluctuations on the development of the country's tourist and recreation complex
Zhukovskaya I.F., Ponomareva A.P. Floristic market of Russia: problems of development in conditions of import substitution
Krasnova M.V., Markevich A. A. Management of consumer preferences of sausage buyers
Markhaychuk M. M., Yarez O. B. Online trading in the Russian Federation: state and development prospects
Naumova I.V. Management of motivation and incentive for personnel of modern enterprises
Naumova I.V., Saveliev I.I., Borisova D.S. Satisfaction of consumers of public services as one of the criteria for the quality of their provision
Panina E. Ye. Mice-platform as a means of promoting hotel services
Panshin I. V. Management of inter-regional commodity exchange of food products in the regions of the Central Federal District of Russia
Teslenko I. B., Yakovleva T. A. Crowdrecruiting: modern approaches to the selection of personnel
INVESTMENT, FINANCIAL AND MANAGEMENT ANALYSIS
Koshkina D. I., Tikhonyuk N. E. Advantages and disadvantages of escrow accounts as a new element of the housing mortgage lending system
Maslakova D.O., Nefedova K.A., Savelyev I.I. Investments: theoretical approaches to definition
Khripunova M. B., Kruchinin I. N. The Age of the Digital Economy: Internet Commerce
Pikalkina M. G., Belyakova E. I., Kozlitina O. M. Current economic problems and prospects for the development of the insurance market in the Russian Federation
FULFILLMENT SERVICE AS OUTSOURCING STORAGE ACTIVITIES FOR E-COMMERCE
author
N. Yu. IZYUMOVA
abstract
The article discusses the trends and prospects for the development of fulfillment as an outsourcing of warehouse activities for electronic commerce. In this aspect, theoretical approaches to the definition of the concept and types of fulfillment are highlighted; shows the advantages and disadvantages of using fulfillment, its key consumers; methodological approaches are proposed when choosing a fulfillment provider; directions are identified that have a significant impact on the further development of fulfillment in the Russian Federation.
keywords
e-commerce, fulfillment, outsourcing, insourcing, dropshipping, warehousing, logistics.
FEATURES OF PROMOTING A NEW PRODUCT IN THE MASS CONSUMER MARKET
author
A. A. MARCHENKO, M. I. OBREZOVA
abstract
The article discusses the stages of developing a new product in a company and its promotion on the market. Examples of an advertising campaign to maintain the level of a company’s reputation during the transition from a mono-brand to a multi-brand are given.
keywords
product introduction, promotion tools, NPD process.
INSTITUTIONAL DESIGN OF SOCIO-ECONOMIC DEVELOPMENT PROGRAMS AT THE LOCAL LEVEL IN THE KYRGYZ REPUBLIC
author
R. Sh. BAZARBAEV, R. J. SURANCHIEVA
abstract
The article considers the problems of planning socio-economic programs at the local level in the Kyrgyz Republic, substantiates the conclusion about the need to study and further improve the methodology and methodology of program development through the prism of institutional design. An approach to planning programs of socio-economic development at the local level is proposed, which is based on a combination of the bottom-up principle, which takes into account the interests of local communities at a higher level, and the top-down principle, when higher state bodies ensure the implementation of state programs at the regional level and local government level. It is proposed to develop a joint action plan based on the results of a joint study of the needs of the local community.
keywords
planning, development of socio-economic programs, institutional design, local community, local government.
ASSESSMENT OF OPPORTUNITIES FOR THE DEVELOPMENT OF RURAL TOURISM IN THE MESCHERA NATIONAL PARK
author
N. N. NAUMOVA, I. A. LAVROV
abstract
The article discusses the prospects for the development of rural tourism in the Meshchera National Park. The research undertaken by VlGU employees showed the role of rural tourism in the development of the national park and revealed the interest of local residents in this type of tourism activity. The stages of developing a competitive agricultural product, as well as a system of measures for the development of rural tourism in the Meshchera National Park are proposed.
keywords
national park, rural tourism, recreation, recreation, agritourism, agritourism product, rural guest house.
SCIENTIFIC TOURISM AS A DIRECTION OF ACTIVITY OF THE NATIONAL PARK
author
N. N. NAUMOVA, E. E. PANINA
abstract
The article considers the possibility of developing scientific tourism in national parks, gives the concept of scientific tourism, identifies its types, identifies the factors necessary for the development of this area, and identifies the main problems. On the example of researching the resource potential of the Meshchera National Park, the main directions and forms of scientific tourism development in the national park are identified.
keywords
scientific tourism, passive scientific tourism, active scientific tourism, tourist, national park, tourist sites, resource potential.
INFLUENCE OF THE IMPORT SUBSTITUTION POLICY ON THE RETAIL COMMODITY STRUCTURE IN THE RUSSIAN FEDERATION
author
O. B. YARES, M.M. MARKHAYCHUK
abstract
The article is devoted to the study of changes in the structure of commodity resources of Russian retail during the implementation of the state policy of import substitution in the face of external economic pressure. Based on the assessment of structural shifts in the retail trade goods resources of the Russian Federation resulting from the import substitution policy, the agricultural sectors were identified that used the favorable conditions of the embargo to realize their own potential in the food market, and the limiting factors of the formation of the consumer food market were identified. Considering the interdependence of the processes of functioning of the food market and the development of agricultural sectors for the successful implementation of the “Trade Development Strategy in the Russian Federation for 2015-2016 and the period until 2020" and the development of effective and timely solutions, limiting and favorable development factors and areas of support for Russian producers have been identified .
keywords
structure of commodity resources, import substitution, consumer food market, restrictive measures, embargo.
PROBLEMS AND PROSPECTS OF THE ATOMIC ENERGY DEVELOPMENT
author
V.V. VELIKOROSSOV, E.V. GENKIN
abstract
The article discusses the problems and prospects of the development of nuclear energy in the context of the development of alternative energy sources in order to meet the demand for electricity with limited resources in different countries of the world.
keywords
problem, perspective, energy, renewable energy, energy efficiency, nuclear energy, nuclear renaissance.
PROSPECTS OF CARSHIERING DEVELOPMENT IN RUSSIA AND ABROAD
author
O. B. DIGILINA, T. G. MIRONOVA
abstract
The article discusses the economy of shared consumption as a new model of economic relations in modern society in Russia and abroad using car sharing services as an example. The problems of introducing car sharing in the Russian market and in the markets of Asian countries: Japan, India and China are identified. The authors expressed an opinion on the prospects for the development of a new phenomenon in the economy.
keywords
joint consumption economy, car sharing, motor transport, rental, transportation services.
ABOUT THE INFLUENCE OF REAL REVENUES OF THE POPULATION AND VIBRATIONS OF THE FOREIGN EXCHANGE COURSE ON THE DEVELOPMENT OF THE TOURISM-RECREATIONAL COMPLEX OF THE COUNTRY
author
I.F. ZHUKOVSKAYA, M.V. KRASNOVA
abstract
The development of tourism as an industry cannot be constantly stable, since under the influence of the level and real content of incomes of the population, the value of the currency, the demand for services of the tourist and recreational complex changes and there is a reorientation to external or internal tourism. With inflation and an unstable national currency, the tourism market is becoming vulnerable. The article analyzes the state and dynamics of nominal and real incomes of Russians, the ruble exchange rate, the tourist and recreational complex of Russia. The main problems of import substitution in the Russian tourism market, which are caused by both external and internal factors, are identified. The main directions of further development of the domestic tourism business are proposed.
keywords
currency, exchange rate, nominal and real incomes of the population, the market of tourist services, tourist and recreational complex, tourism.
FLORISTIC MARKET OF RUSSIA: PROBLEMS OF DEVELOPMENT IN THE CONDITIONS OF IMPORT SUBSTITUTION
author
I.F. ZHUKOVSKAYA, A.P. PONOMAREVA
abstract
The floral market is characterized by a specific structure and development dynamics, it has its own characteristics. This is a pronounced seasonality and geographical structure. The article analyzes the state of the domestic market of floristic products over a five-year period, including the market of cut flowers, its structure. An analysis of the supply of floral products from abroad, the volume of domestic production. The main problems of import substitution in the Russian floristic market are identified, which are associated not only with the development of the greenhouse economy, but also with the lack of a close connection between scientific research and the production of flower crops. The main directions of further development of floriculture and the domestic floristic market are proposed.
keywords
floristic market, agroindustrial complex, floriculture, retail, import substitution.
MANAGEMENT OF CONSUMER PREFERENCES OF BUYERS OF SAUSAGE PRODUCTS
author
M.V. KRASNOVA, A.A. MARKEVICH
abstract
The problem of the quality of sausages takes place, since this type of product does not always meet the needs of the population. Modern trends in sausage quality control is the development of innovative methods for the study of product quality indicators. The article is devoted to the capabilities of the descriptor-profile method of tasting analysis in the evaluation of food products taking into account consumer preferences. The possibilities of visualization of taste and aroma profiles are reflected when comparing the organoleptic characteristics of food products with the identification of their strengths and weaknesses. The analysis of consumer preferences is presented, as well as the results of sensory assessment of the quality of the studied samples.
keywords
organoleptic properties, descriptor-profile method, consumer preferences, quality assessment, organoleptic qualities.
ONLINE TRADE IN THE RUSSIAN FEDERATION: STATUS AND PROSPECTS FOR DEVELOPMENT
author
M.M. MARKHAYCHUK, O. B. YARES
abstract
Retail is one of the largest and fastest growing sectors of the Russian economy. Given the great importance of the sphere of trade for the Russian Federation and global trends in digitalization, the article analyzes the current state of online retail in the Russian Federation. The dynamics of the development of online and offline retail is compared, the features of the development of online retail in the context of the constituent entities of the Russian Federation are analyzed. The main directions that will contribute to the development of online commerce in the Russian Federation, such as the development of electronic commerce infrastructure, reducing barriers to cross-border electronic commerce, collecting statistics on electronic commerce in various sections at the state level, etc.
keywords
e-commerce, online trading, offline trading, electronic sales, retail.
MANAGEMENT OF MOTIVATION AND STIMULATION OF PERSONNEL OF MODERN ENTERPRISES
author
I.V. NAUMOVA
abstract
The article discusses the features of motivation and stimulation of the personnel of a modern enterprise. It emphasizes the need for the management of the organization to create conditions conducive to the quality fulfillment by employees of their duties, as well as the conformity of their actions to the goals of the enterprise. An analysis is made of effective methods for managing motivation and stimulating personnel in modern Russian conditions.
keywords
staff motivation, stimulation, personnel management, motivational factors.
SATISFACTION OF CONSUMERS OF PUBLIC SERVICES AS ONE OF THE CRITERIA OF QUALITY OF THEIR PROVISION
author
I.V. NAUMOVA, I. I. SAVEL'EV, D.S. BORISOVA
abstract
The article deals with the provision of state and municipal services that meet the requirements of quality, timeliness and focus on customer satisfaction in these services. The characteristic of the parameters for assessing the effectiveness of public services aimed at improving their quality and accessibility is given. Various options for assessing the quality of public services are presented, some shortcomings in the provision of state and municipal services are formulated.
keywords
the quality of public services, improving the public administration system, assessing the quality of public services, e-government.
MICE PLATFORM AS A MEANS OF PROMOTING HOTEL SERVICES
author
E. E. PANINA
abstract
The article considers the possibility of forming a MICE platform as a means of promoting the services of a hotel company. MICE-platform is a generated database of a hotel company that displays all available resources for creating and conducting MICE events and is a hotel product of its own in the form of a combination of services and technology for their provision. In the conditions of fierce competition, the economic crisis and a large number of offers in the market of tourist services, the MICE platform can be one of the main articles of profitability for a hotel company, making it possible to expand its services, be successful, efficient and competitive.
keywords
MICE-tourism, MICE-platform, competitiveness, hotel company, tourism industry, promotion of hotel company services.
MANAGEMENT OF INTER-REGIONAL FOOD PRODUCTS EXCHANGE IN THE REGIONS OF THE CFD OF RUSSIA
author
I.V. PANSHIN
abstract
The article is devoted to the study of inter-regional commodity exchange of food products in the regions of the Central Federal District of Russia. Based on the data from Rosstat, graphical export-import models were built and an analysis of inter-regional commodity flows for certain categories of food products was carried out. Based on the results of the analysis, recommendations are given on managing inter-regional commodity exchange.
keywords
interregional trade, region.
CRUDE RECRUITING: MODERN APPROACHES TO THE RECRUITMENT OF PERSONNEL
author
I. B. TESLENKO, T. A. YAKOVLEVA
abstract
The article discusses the essence of crowd recruiting, its features, problems and development prospects in Russia.
keywords
crowd recruiting, crowdsourcing, crowd technology, recruiting, outplacement.
ADVANTAGES AND DISADVANTAGES OF ESCROW ACCOUNTS AS A NEW ELEMENT OF THE MORTGAGE HOUSING LOAN SYSTEM
author
D. I. KOSHKINA, N. E. TIKHONYUK
abstract
The article highlights the current problems of mortgage lending in the Russian Federation related to amendments to the legislation on equity participation in construction in December 2018. The features of escrow accounts as a new introduced element of the mortgage lending system are described. In this aspect, the positive and negative consequences of introducing an escrow scheme into practice for all participants in the housing and mortgage system: construction organizations, home buyers and commercial banks are considered. The main risks and problems that the equity participation system in housing construction will face after the enactment of the adopted amendments to the legislation from July 1, 2019 are described.
keywords
mortgage, credit, housing, escrow accounts.
INVESTMENTS: THEORETICAL APPROACHES TO DEFINITION
author
D. O. MASLAKOV, K. A. NEFEDOV, I. I. SAVEL'EV
abstract
The article discusses the theoretical approaches of Russian and foreign scientists to the definition of investment. This aspect addresses issues related to the problem of uncertainty; options for clarifying definitions are proposed using the example of the term “investment”; the question of the nature of investments in fixed assets has been studied, which allows us to consider them as a complex category based on the fundamental categories of economic science. An approach to determining the financial component of the investment process is proposed, which allows to clarify the concept of a regional investment process. A system of estimated absolute indicators of investment in fixed assets was also identified.
keywords
investments, definition of investments, investment, capital investments.
THE EPOCH OF DIGITAL ECONOMY: ONLINE COMMERCE
author
M. B. KHRIPUNOVA, I. N. KRUCHININ
abstract
The article offers a general overview and analysis of the history of creation and the current state of online stores, their budget and owners; ideas on creating your own business are presented.
keywords
online store, business, entrepreneurship, profit, creative ideas, your own business, business risk, marketing.
MODERN ECONOMIC PROBLEMS AND PROSPECTS FOR THE DEVELOPMENT OF THE INSURANCE MARKET IN THE RUSSIAN FEDERATION
author
M. G. PIKALKINA, E. I. BELYAKOVA, O. M. KOZLITINA
abstract
This article discusses the analysis of the current state of the insurance market of the Russian Federation, its target model until 2023, in key areas that determine its development.
keywords
insurance market, property, banks, consumers, extrabudgetary state funds, financial market, financial stability, insurance organizations.
