UDC 004.8
DOI: 10.36871/2618-9976.2023.01.002
Authors
Elena I. Voevodina,
Senior Lecturer at the Department of Information Systems and Technologies of Yaroslavl State Technical
University, Yaroslavl, Russia
Vladimir A. Kvasha,
Director, Yaroslavl Branch of the Financial University under the Government of the Russian Federation,
Yaroslavl, Russia
Alexey D. Burykin,
Professor of the Department of Economics and Management of the Academy of Labor and Social
Relations, Yaroslavl, Russia
Abstract
The introduction of artificial intelligence technologies into the
marketing system can create significant competitive advantages for the company, increase efficiency, productivity and stimulate
revenue growth.
The article discusses the application of artificial intelligence
technologies in modern marketing. The analysis and comparison
of various tools implemented on the basis of artificial intelligence
with the tasks of marketing and improving the efficiency
of the business as a whole is also carried out.
Keywords
Artificial intelligence, Neural networks, Applications of AI, Marketing, Chatbots, Product recommendation systems, Content marketing, Sales forecasting, Competitive intelligence, Sentiment analysis, Pricing policy
