ANALYSIS OF FUNCTIONALITY AND ARCHITECTURE OF INFORMATION SYSTEMS FOR MANAGING CLIENT DATA

UDC 658.5
DOI: 10.36871/2618-9976.2023.07.009

Authors

Anna A. Chirkina,
St. Petersburg National Research University ITMO, Saint Petersburg, Russia
Lyubov P. Sazhneva,
St. Petersburg National Research University ITMO, Saint Petersburg, Russia

Abstract

In this article, the authors examined the functionality of customer data management platforms Customer Data Platform (CDP). The most common database architectures offered in the Customer Data Platform (CDP) have been identified. A comparative analysis of popular client data management platforms on the market is given and recommendations on the choice of a system for a commercial company are given.

Keywords

Omnichannel, Customer Data Management Platform, Customer Data Platform (CDP), Databases, Database architecture