UDC 657 (075)

Authors

Abdilmanov Zhaslan
undergraduate, General Director of the Investment Consulting Company «Bearox»

Abstract

The main purpose of this work is to study the possibility of using management analysis as a mechanism for crisis management in order to expand the tools for making effective management decisions and implementing crisis management. To achieve this goal, the following tasks are solved in the article. The place and content of management analysis in the system of economic analysis are determined. The characteristic features, disadvantages and advantages are identified during the financial and management analysis. The features of the application of management analysis methods are summarized. The place and role of managerial analysis in management activities within the framework of crisis management of economic entities are evaluated. Methodology of work: This article is based on an interdisciplinary approach to the organization of crisis management in connection with the peculiarities of management accounting and analysis. Review of literature and research. Under the influence of modern economic activity, the modern topic of improving new approaches to the application of anti-crisis management at various levels is scientifically discussed. When writing the article, a new approach to the concept of crisis management and the direction of its development was studied. The scientific literature and articles of researchers have been studied: The Scientific School “Crisis Management” of the Financial University – A.N. Ryakhovskaya, S.E. Kovany, E.P. Kochetkov, as well as many other authors on crisis management, the development of specialists and their tools. Results of the work: Currently, at a time when external and internal factors of the crisis are stable, the development and effective use of anti-crisis management tools is the most important direction for stabilizing the financial position of the corporate structure. This makes it possible to protect the vital interests of economic entities, the main elements of which are sustainable activities and sustainable economic development. Ensuring the economic development of economic entities begins with the proper organization of anti-crisis management and the effective use of its tools. One of the tools of crisis management is financial analysis with certain characteristics and disadvantages. In addition to financial analysis, the use of management analysis makes it possible to assess and prevent emerging crisis phenomena in advance, stabilize the financial situation, identify factors and reserves for crisis prevention, and then contribute to the sustainable economic development of economic entities.

Keywords

financial analysis, management analysis, crisis management, internal perspective and retrospective analysis, operational analysis, management analysis methods.