UDC 378.1
DOI: 10.36871/u.i.k.2024.04.01.006
Authors
Vita V. Bocharova,
Financial University under the Government
of the Russian Federation,
Moscow, Russia
Scientific supervisor:
Tamara Petrovna Gorelova, PhD in Economics, Associate Professor
of Marketing and Sports Business, Financial University under
the Government of the Russian Federation, Moscow, Russia
Abstract
The purpose of the article is to study the use of advanced technologies
and artificial intelligence in career guidance in Russian companies. The
prospects and problems of using these innovative approaches in the process of
career guidance are considered. To achieve this goal, an analysis of research
and techniques in the field of career guidance was conducted, as well as a survey
of representatives of Russian companies that use advanced technologies and
artificial intelligence in their work.
The results of the study allow us to conclude that the use of advanced technologies
and artificial intelligence in career guidance has significant potential to
improve the choice of profession and increase the efficiency of Russian companies.
Keywords
career guidance, Russian company, advanced technology, artificial intelligence.
