UDC 658.813
DOI: 10.51409/v.a.2022.12.04.002

Authors

G. N. Chernukhina,
PhD in Economic sciences, associate Professor, head of the Department of Commerce and trade, Synergy University, Moscow, Russia
R. V. Kamanina,
Candidate of Economics, Associate Professor, Department of Commerce and Trade Synergy University, Moscow, Russia

Abstract

The purpose of the work. The rapid growth of e-commerce and advances in the technology sector have led to the emergence of modern business models in the Internet environment. The most popular and fastest growing sales channel in e-commerce are marketplaces. In order to maximize the throughput of order fulfillment operations, it is necessary to optimize resources. Before the product ordered on the marketplace gets to the customer, it goes through many stages: storage, packaging, labeling, shipment to the warehouse, transfer to the courier or employees of the pick-up point, etc. One of the effective ways to optimize costs for a company that sells via the Internet is the use of fulfillment services. The purpose of the study is to identify the prospects of fulfillment services in modern marketplace trading.
Materials and methods. The methodological basis of the study is formed by complex, systematic and comparative approaches, mainly based on methods of analysis and systematization.
Results. Fulfillment is a comprehensive assistance to the seller (supplier) in the storage and sale of goods: provision of storage space; pre-sale preparation and completion of orders; delivery of goods to the supplier’s customers. Depending on who performs certain functions (ordering, storage of goods, warehousing, delivery, etc.), the following models of marketplace fulfillment are distinguished: FBO, FBS, DBS, hybrid.
Conclusion. Logistics and fulfillment are promising areas in the expansion of marketplaces. Currently, the fulfillment market can be considered developing, and the number of services in this market is growing continuously.

Keywords

fulfillment, logistics, order fulfillment, marketplace, Wildberries, OZON, Yandex.Market, SberMegaMarket, FBO, FBS, FBY, DBS.