Formation of an assortment of pharmaceutical products with a vending form of sale

UDC 614.27
DOI: 10.51409/v.a.2023.06.02.001

Authors

O. A. Kosareva,
Candidate of Technical Sciences, Associate Professor of the Department of Commerce and Trade Synergy University, Moscow, Russia
A. V. Khramova,
Candidate of Economic Sciences, Associate Professor of the Department Commerce and Commercial Affairs, Synergy University, Moscow, Russia

Abstract

The purpose of the work is to study the prospects of vending sales of medicines and pharmaceutical products.
Materials and methods. The theoretical, methodological, and empirical basis of the study were: materials of research companies, publications specializing in the analysis of the pharmaceutical market; analysis of the specific features of vending trade and the performance of companies operating in the vending market.
Results. The development of any type of business depends on the market situation, which is influenced by many factors, including consumer preferences and the structure of consumer demand, the potential capacity of the market, the degree of its regulation, development prospects, etc.
In the current economic realities, there is an active transformation of forms and methods of doing business. The traditional forms of selling goods are being replaced by new options based on the use of modern technical means and technological developments. Faster response and minimal human involvement is a trend in almost any consumer-oriented industry.
The need for hygiene products, disinfectants, over-the-counter medications to relieve pain and fever may arise at any time. Therefore, the formation of the assortment with the vending form of sale is aimed at meeting the needs that many people periodically have.
Vending trade is considered a promising and highly profitable type of business. For each of the directions of the vending business, its own vending machines are created, differing in size, design, set of functions and other parameters. One of the locations of the network of vending machines may be the stations of the Moscow Metro and suburban stations of the Russian Railways.
Conclusion. According to the authors, when developing this business idea, it is necessary to consider the specific features of doing business, which are: creating a logical, information and service infrastructure; choosing the location of placement and monitoring the functioning in real time; providing constant technical support for the functioning of devices, etc.

Keywords

pharmaceutical products, pharmaceutical market, vending, assortment formation, over-the-counter medicines, parapharmaceutical products, biologically active additives.