UDC 338.012
DOI: 10.51409/v.a.2023.06.02.007
Authors
A. A. Stenin,
Postgraduate, Entrepreneurship and
Competition Department,
Synergy University, Moscow, Russia
O. V. Dorofeev,
Cand. Sci. (Eng.),
Dean of the Business Faculty,
Synergy University, Moscow, Russia
Abstract
The purpose of the work. The relevance of the topic under the study lies in the increased uncertainty and turbulence
of the external environment on the Russian automotive market. The introduction of anti-Russian sanctions in view of
the military-political events of 2022 directly affected the market situation, and the distribution scheme of supplying
cars was violated. As the result, the traditional methods of competitive intelligence used by the dominant automotive
concerns proved to be ineffective, that led to the need to revise competitive intelligence strategies in order to provide
companies that continue their activities on the Russian market with their economic advantage. One of the possible options
for adapting to the new conditions can be switching to the automated collection of all available information about the
set of elements of the external environment of the organization using telematic equipment. The purpose of the study
is to identify specific features of competitive intelligence on the Russian automotive market under sanctions. The main
task is to develop recommendations for improving competitive intelligence methods to ensure the economic stability of
automotive companies.
Materials and methods. During the study, general scientific methods were used, such as analysis, comparison,
synthesis, induction and deduction.
Results. The article provides a detailed analysis of traditional methods of competitive intelligence, plotted a graph of
changes in the competitive situation on the Russian automotive market, and concluded that it is necessary to change the
approach to conducting competitive intelligence.
Conclusion. The authors propose a transition from an active “push” system for collecting information about direct
competitors to a passive “pull” system, when companies use automation and digitalization tools to obtain the necessary
information about a variety of elements of the external environment. This, in turn, will allow them to make their products
more targeted at customers, as well as diversify their activities, reducing dependence on sales of new cars, the supply
of which is limited.
Keywords
competition, competitive intelligence, competitive intelligence methods, competitive strategies, automotive market
