UDC 338.48
DOI: 10.51409/v.a.2023.10.03.013
Authors
Alexey V. Yanshin,
Director, Sabre Travel Network Central Asia,
Alma-Ata, Kazakhstan
Abstract
The article is devoted to the study of the processes of implementing a CRM system in the management mechanism
of a travel company. It is determined that such a system has extensive capabilities and prospects for use in conditions,
providing extensive tools for business practice and achieving organizational development goals.
Various approaches to the implementation of a CRM system and their limitations are considered. The nature of the
impact of the introduction of such a system on individual components of the company’s management mechanism is clarified.
Goal. Describe the features of implementing a CRM system in the management mechanism of a travel company.
Conclusions. It is concluded that the CRM system acts as an additional element of improving the company’s
management practices, allowing it to influence individual business processes related to the work of sales managers,
as well as interaction with customers in general. The ultimate effectiveness of using a CRM system in a company and
its management practice is determined by a combination of factors, and the key of them is the pre-preparation and
implementation of implementation procedures.
Keywords
implementation, digital transformation, software implementation, business, digitalization, economy, digital tourism.
